reference about Balance

屏幕快照 2020-11-09 下午7.10.55.png Stink Studios (2019) Welcome to WeTransfer.

https://www.youtube.com/watch?v=F4DzzcUYYOM&fea

My thought

From the content, I think this video does a great job of illustrating the relationship between the digital society and the natural world, and it inspires me that finding a balance between the two is really necessary in the Information Age. The internet allows us to share what we see in nature, and nature can draw us in to explore and then deliver. It's a virtuous circle that only happens when you go outside to really experience life. There's no contradiction between the two and they can even make each other better.

From the composition of this video, I think it's a good example of a video that fits the attention economy because it's really short and makes people want to watch it, and secondly the copywriting is very polished and simple but thought-provoking. The graphics are also beautifully shot and the voiceover is perfect for the video, making you want to watch it in its entirety or even many times.

So, how Generation Z choose the information in my opinion: short but informative

Page 02- Engagement or Passivity

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